You will learn to leverage your professional skills and expertise for exposure.
McGrath Media is the touchpoint between you and your target audience. Coming from a newsroom background we use our research, interviewing and storytelling skills to identify newsworthy opportunities for our clients to grow their
profile.
We understand that public relations is more than a mention in a news outlet. As journalists and public relations professionals on the frontline we know the value of establishing and protecting a brand’s reputation.
Our focus is on educating clients to have a greater understanding of public relations in a constant 24-hour mainstream and social media cycle. We strategise to focus on our client’s various stakeholders, from the general public
at
large to hyper targeted communications in a way in which is authentic to the essence of your brand.
Furthermore, in a digital age we understand the need for quality content across our own clients’ channels, creating newsworthy content and clearly defined messaging through our Creative Content Co division.
You will learn how to make your story newsworthy.
You will learn to leverage your professional skills and expertise for exposure.
You will commence your PR strategy.
You will create your bio for speaking or other PR opportunities.
You will learn why it’s better to be proactive rather than reactive with your reputation management.
We write the stories you want to tell and get you coverage in the media. Raise your profile, create an impact and respond to the latest news quickly.
It was our very great privilege to work with policewoman Kelly Humphries on the release of her book Unscathed Beauty, which tells her story of being sexually abused as a child. The release was picked up by multiple outlets and Kelly has since become a patron of several child protection organisations.
Cryptoloc has created a range of unique encryption products that enable data to be securely stored and safely shared along with protecting products against fraud. This release on the company's QA product gained international attention.
Eating disorders have the highest mortality rate of mental illness. We've worked with this valuable organisation on several occasions to raise awareness of body image, eating disorders and treatment.
McGrath Media will help you capture the attention of mainstream and digital media. As journalists and public relations consultants, we have the experience and skills to increase you exposure with a strong network of media contacts who we like to send stories..
Creative Content Co is a subdivision of McGrath Media. Experts across all things digital, content, marketing and writing, Creative Content Co puts the human element back into content creation to help clients stand loud Age of Information Overload. Our method is to create a newsroom approach to content creation where the story value is paramount. Creative Content Co. produces quality over quantity content that is customised to our clients and speaks to their target audience. Whether that be through social media, a well-written website or bio that leaves an impression, Creative Content Co. helps businesses rise to impact.
