May 26, 2017

What’s the difference between PR and marketing?

I’m often asked what’s the difference between marketing and public relations. Frequently, people consider public relations and marketing as falling under the same umbrella.  However, each […]
April 28, 2016

The perfect pitch…how to write a good press release

Throughout my career, I have worked as a journalist and producer in busy national newsrooms. I have been through the rush of frantically having to meet […]
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