May 26, 2017

What’s the difference between PR and marketing?

I’m often asked what’s the difference between marketing and public relations. Frequently, people consider public relations and marketing as falling under the same umbrella.  However, each […]
November 12, 2015

Why customer service is vital PR

As a mother of three children, I am not a fan of self-serve checkouts at the major supermarkets and department stores.   It’s tolerable when I’m shopping […]
October 28, 2015

How Social Media Builds Customer Base

There is no doubt the world of marketing and communication has significantly changed through modern technology available today. Social Media was not originally designed for business […]
May 25, 2015

No ‘WIN’ axing local news

An era came to an end on Friday night when WIN News Mildura broadcast its last bulletin. Many journalists, cameramen, editors and producers cut their teeth […]