April 28, 2016

The perfect pitch…how to write a good press release

Throughout my career, I have worked as a journalist and producer in busy national newsrooms. I have been through the rush of frantically having to meet […]
April 25, 2016

ANZAC tribute to wartime soldier, poet and great-grandfather

Lest We Forget…These are powerful words serving as a reminder to us all we should not forget the brave actions of our soldiers. “In writing this […]
April 2, 2016
Close-up of newspaper print

What is native advertising and brand journalism?

I remember as a young journalist reluctantly having to write up advertorials for valued advertisers. Doors would slam as editors battled with advertising heads, reluctant to […]
November 12, 2015

Why customer service is vital PR

As a mother of three children, I am not a fan of self-serve checkouts at the major supermarkets and department stores.   It’s tolerable when I’m shopping […]
October 28, 2015

How Social Media Builds Customer Base

There is no doubt the world of marketing and communication has significantly changed through modern technology available today. Social Media was not originally designed for business […]