May 26, 2017

The importance of mentorship: Women in Media Queensland

By: Jorgia White As the media industry undergoes significant changes, it has become more important than ever for media professionals to mentor the up and coming […]
May 26, 2017

What’s the difference between PR and marketing?

I’m often asked what’s the difference between marketing and public relations. Frequently, people consider public relations and marketing as falling under the same umbrella.  However, each […]
October 26, 2016
Newspaper stack

Much-loved journalist shares tips for audience building

By Nadine McGrath One of my favourite journalists of all time doesn’t work for a major news organisation.  He was not an award chaser but developed […]
June 20, 2016

How to market yourself to win clients

Client acquisition is a challenge for consultants operating in any industry, even public relations professionals who specialise in communication. Queensland management consultant and relationship marketing expert […]
June 2, 2016

Social media booming but small business lags behind

A new report has confirmed what most people already know – social media has become a major part of our modern lives. However, small businesses are […]